This week (20 – 26 May 2024) is Australian Made Week, a time to celebrate and support Australia’s local makers and growers all around the country. Australian Made Week features events across a number of industries, including technology, Indigenous business, agriculture and e-commerce.
Consumers will be encouraged to prioritise purchasing Australian made products and to actively seek out the Australian Made, Australian Grown Logo. Wrays is a trusted partner of Australian Made Campaign Limited, proudly protecting this iconic Australian trade mark. We take this opportunity to have a look at what’s behind the green and gold.
Let’s take a closer look at the AMAG Logo
The green-and-gold Australian Made, Australian Grown (AMAG) logo is the only registered country of origin certification trade mark for the full range of genuine Australian products and produce. It has been helping Australian consumers, farmers, processors and manufacturers for more than thirty years.
The AMAG logo can only be used on products that are registered with the not-for-profit organisation Australian Made Campaign Limited (AMC). The strict set of rules governing the logo’s use also require that it must always be used with one of five descriptors; ‘Australian Made’, ‘Australian Grown’, ‘Product of Australia’, ‘Australian Seafood’ or ‘Australian’ (for export use only).
To use the logo, goods must meet the criteria set out in Australian Consumer Law as well the more stringent Australian Made, Australian Grown Logo Code of Practice. More than 4,200 businesses are registered to use the AMAG logo, which can be found on some 20,000 products sold here and around the world.
Spotlighting Australian Goods
The value of the AMAG logo has become all the more apparent in the wake of recent global and national challenges – from bushfires, to the COVID-19 pandemic, to floods. More than ever, Australians are keen to support fellow Aussies by purchasing locally grown and produced goods.
Research conducted by AMC shows that 99% of Australians recognise the AMAG logo, 91% of Australians want to see more Australian Made products, and 77% of Australians are willing to pay more for Australian Made products.
The Australian Made logo is one of the most effective ways to leverage Australia’s reputation as a producer of leading, best-in-class products, and communicate a range of positive product attributes synonymous with Australia.
How to get involved in Australian Made Week
Buy Australian Made products – support Aussie makers and growers by purchasing locally made products! Buying Australian means that you’re creating local jobs, boosting the economy, and supporting your fellow Aussies.
Make sure you’re buying genuinely Aussie – look out for the green and gold kangaroo to make sure that a product is actually Australian Made. You can also use the Australian Made website as a handy directory.
More information about Australian Made Week can be found at www.australianmade.com.au/campaigns/australianmadeweek/.
Wrays looks forward to supporting locally made and grown products during Australian Made Week and into the future.