Wrays’ Principal Jennifer McEwan shared her insights into how to protect brands when going offshore when she spoke with Today Tonight about the case of Barokes’ wine-in-a-can technology.
Greg Stokes and Steve Barics of Barokes invented and patented the Vinsafe wine packaging system which enables wine-in-a-can to be successfully produced. Barokes sells wine-in-a-can directly in Australia through Dan Murphy’s but its main business comes from licensing its technology to wineries and selling into the Asian markets.
Barokes recently discovered that Japanese giant Daiwa have stolen its intellectual property and are now fighting for the survival of the business in a legal battle across Australian, Japanese and Chinese courts.
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