Local and international copycats are a constant challenge for brand owners. Last week Wrays’ Principal Andrew Butler had the pleasure of speaking with Nina Hendy on some of the measures that can be used to protect your IP in Australia and abroad.
This week Wrays’ Chairman, Gary Cox, sat down with Nina Hendy from The Age to share his insights into the IP protections to put in place to minimise risk.
“Chinese counterfeiters are often mobile, elusive and don’t have any regard for third party trade mark or other proprietary rights. They are usually well funded and well advised, and are good at covering their tracks, making it difficult to identify the perpetrators or to obtain satisfactory legal outcomes.” – Andrew Butler
To read the article click here.