Wrays recently hosted a Masterclass workshop for senior HR and Communications professionals facilitated by global authority and thought-leader Brett Minchington, Chairman and CEO of Employer Brand International.
An Employer brand is the image and associations within the minds of your current employees and key stakeholders. Branding is how you attract, engage and leverage your talent initiatives to further enhance the employee experience.
Your Employee Value Proposition (EVP) is at the heart of the employer brand as the perceived value gained through employment at the organisation.
Companies differentiating their promise and delivering on that commitment to employees, have a distinct advantage over competitors. Their employees are more engaged, productive and are advocates for the business.
Effective delivery of EVP impacts on your bottom line. Recent studies by the Corporate Executive Board, relayed companies with a strong EVP and who consistently deliver on their Employer Brand are 50% less likely to pay a compensation premium to attract and keep good talent. In addition, staff turnover is reduced by 11% leading to significant reduction in the financial and non-monetary impact of loss of key talent.
Particular skill shortages have played out in companies being able to deliver business growth and potential. It is still very important to define your employer brand with a fresh value proposition (built by the people, for the people) and to ensure that strategy and communication imperatives derliver to upper most effect. Like a fresh set of eyes cast over your employer branding efforts/strategy – Email Jo Woodfield, Principal of Wrays Jo.Woodfield@wrays.com.au or call her on mobile +61 438 193648