This week (6-12 June) is Australian Made Week, a time to celebrate and support Australia’s local makers and growers all around the country. Australian Made Week features events across a number of industries, including technology, Indigenous business, agriculture and e-commerce.
Consumers will be encouraged to prioritise purchasing Australian made products and to actively seek out the Australian Made, Australian Grown Logo. Wrays is a trusted partner of Australian Made Campaign Limited, proudly protecting this iconic Australian trade mark. We take this opportunity to have a look at what’s behind the green and gold.
Let’s take a closer look at the AMAG Logo
The green-and-gold Australian Made, Australian Grown (AMAG) logo is the only registered country of origin certification trade mark for the full range of genuine Australian products and produce. It has been helping Australian consumers, farmers, processors and manufacturers for more than thirty years.
The AMAG logo can only be used on products that are registered with the not-for-profit organisation Australian Made Campaign Limited (AMC). The strict set of rules governing the logo’s use also require that it must always be used with one of five descriptors; ‘Australian Made’, ‘Australian Grown’, ‘Product of Australia’, ‘Australian Seafood’ or ‘Australian’ (for export use only).
To use the logo, goods must meet the criteria set out in Australian Consumer Law as well the more stringent Australian Made, Australian Grown Logo Code of Practice. More than 4,200 businesses are registered to use the AMAG logo, which can be found on some 20,000 products sold here and around the world.
Spotlighting Australian Goods
The value of the AMAG logo has become all the more apparent in the wake of recent global and national challenges – from bushfires, to the COVID-19 pandemic, to floods. More than ever, Australians are keen to support fellow Aussies by purchasing locally grown and produced goods.
Research conducted by AMC shows that 99% of Australians recognise the AMAG logo, and 93% of Australians have a preference for Australian products over imported alternatives. The AMAG logo assists producers in easily reaching and communicating with those 93% of Australians.
AMC has also taken extra steps to spotlight Australian producers in challenging times, highlighting the contribution of flood-affected communities through its “Flood Fight Back” campaign. The campaign features almost 900 businesses, providing consumers with a direct and effective way to assist them – and the broader community – in their recovery.
In relation to the Flood Fight Back campaign, AMC Chief Executive Ben Lazzaro has stated, “Australians are aware of the value that buying Australian brings to the economy. Choosing locally manufactured goods and locally grown products helps support local communities and generates Aussie jobs. As a result, consumers are increasingly seeking out the green and gold kangaroo to help make their purchasing decisions”.
How to get involved in Australian Made Week
More information about Australian Made Week and the various events being run between 6 and 12 June can be found at www.australianmade.com.au/campaigns/australianmadeweek/.
Wrays looks forward to supporting locally made and grown products during Australian Made Week and into the future.