Category Archive

SEO is a rapidly developing, independent field of marketing which has already developed case law – serving as both warning and guide to participants. This seminar covers: a) Google’s SEO guidelines, and black hat v white hat search engine tactics (and why black hat search engine tactics are contrary to law); b) Google Adwords and Australian court decisions on trade …

A group of students of the Sufism branch of Islam have recently launched a protest against Italian designer Roberto Cavalli over a perfume logo that resembles a Sufi symbol with religious significance (or at least a substantive variation of that symbol). The logo in question is the “Just Cavalli” logo, which looks similar to a sacred symbol of the Shahmaghsoudi …

“In our industry it’s a battle for talent. We compete by getting the best people we can possibly pay for.” – Wrays CEO Frank Hurley Click here to read the article on Business Review Weekly.

Andrew Mullane, Craig Humphris, Todd Shand AUSTRALIA IS A FAVOURABLE JURISDICTION FOR INNOVATOR PHARMACEUTICAL COMPANIES SEEKING INTERLOCUTORY INJUNCTIONS Due to the complexity of Australian patent litigation, it can take more than 18 months for a patent dispute to be finally determined by a judge. This is more than enough time for an infringing competitor to irreversibly damage the patentee and …

Former professional American football player Shawne Merriman has recently commenced litigation in the US against global sporting goods giant Nike, alleging that the sports apparel and footwear company has infringed a trade mark that he owns for the term “Lights Out.”

Jo Woodfield,  Principal, and EGM Brand, Culture and Research services, WRAYS Employee engagement is simply a by-product of clearly-led, well-performing and well-managed organisation however any slowdown or period of recovery can easily blindside leadership. A fall in demand, widespread uncertainty, lower consumer confidence all drive organisations to re-evaluate their cost-base, consolidate, reposition and often there’s that overarching need to do more with less – so no surprise there’s an obvious tension between cost-cutting and …

Jo Woodfield, Principal, Wrays  Australia is in grip of a productivity crisis. Our focus deflected during the commodity boom (and quite spectacularly so) from what has been and still is, glaring lack-lustre performance.  Fast becoming uncompetitive in global markets, Australia’s high labour costs continue to debilitate many of our sectors.  GM Holden is case in point, faced with manufacturing vehicle …

Wrays model helps to guide and monitor Employer brand, EVP development, strategy, communications and ultimately optimisation. Essentially a strategic, inside-out process involving your team and deriving real value from developing and internalising the EVP. For more information on how this framework is executed, perhaps even some fresh thinking in relation to your existing Employer Branding email Jo Woodfield Principal Wrays or one of the team here.   EMPLOYER BRAND FRAMEWORK

                                                                                                                    Authors:  Gary Cox, Craig Humphris and Donna Meredith In the decision of Apotex Pty Ltd v Sanofi-Aventis Australia Pty Ltd [2013] HCA 50, the High Court of Australia, Australia’s supreme court, confirmed that methods of medical treatment are a “manner of manufacture” and therefore represent a patentable invention in Australia. Although Australia’s Patent Office (IP Australia) and the Australian …