World Trademark Review (WTR) 1000 – 2014

A Principal at Wrays has once again been recommended as a leading individual in the WTR 1000 in 2014 – a list of the leading Trade Mark lawyers in the world. Recognised in the category of Australian Prosecution and Strategy, Wray’s Principal is the only person outside of Sydney and Melbourne to earn the title this year – reflecting the consistency …

WraysNews

Neglect Engagement at your peril…

Jo Woodfield,  Principal, and EGM Brand, Culture and Research services, WRAYS Employee engagement is simply a by-product of clearly-led, well-performing and well-managed organisation however any slowdown or period of recovery can easily blindside leadership. A fall in demand, widespread uncertainty, lower consumer confidence all drive organisations to re-evaluate their cost-base, consolidate, reposition and often there’s that overarching need to do more with less – so no surprise there’s an obvious tension between cost-cutting and …

WraysIndustry Insights

Talking Productivity – Labour and Leaders

Jo Woodfield, Principal, Wrays  Australia is in grip of a productivity crisis. Our focus deflected during the commodity boom (and quite spectacularly so) from what has been and still is, glaring lack-lustre performance.  Fast becoming uncompetitive in global markets, Australia’s high labour costs continue to debilitate many of our sectors.  GM Holden is case in point, faced with manufacturing vehicle …

WraysIndustry Insights

Employer Branding Framework

Wrays model helps to guide and monitor Employer brand, EVP development, strategy, communications and ultimately optimisation. Essentially a strategic, inside-out process involving your team and deriving real value from developing and internalising the EVP. For more information on how this framework is executed, perhaps even some fresh thinking in relation to your existing Employer Branding email Jo Woodfield Principal Wrays or one of the team here.   EMPLOYER BRAND FRAMEWORK

WraysIndustry Insights

The High Court of Australia confirms that claims to methods of medical treatment are patentable in Australia

                                                                                                                    Authors:  Gary Cox, Craig Humphris and Donna Meredith In the decision of Apotex Pty Ltd v Sanofi-Aventis Australia Pty Ltd [2013] HCA 50, the High Court of Australia, Australia’s supreme court, confirmed that methods of medical treatment are a “manner of manufacture” and therefore represent a patentable invention in Australia. Although Australia’s Patent Office (IP Australia) and the Australian …

WraysIndustry Insights

Wrays Exclusive Australian Contributor for Getting The Deal Through – Trademarks 2014

Wrays is the exclusive Australian contributor to Getting The Deal Through – Trademarks 2014. Getting the Deal Through is a database of law and regulation in 58 practice areas and more than 150 jurisdictions containing concise explanations to the most important legal and regulatory matters that arise in business deals and disputes worldwide. Participation in Getting the Deal Through demonstrates …

WraysUncategorised

iCeutica recieves US FDA approval

Wrays would like to congratulate its client, iCeutica, on its success receiving US FDA approval for the pain drug, ZORVOLEX™ (diclofenac), which uses iCeutica’s SoluMatrix Fine Particle Technology™. Read more here

WraysIndustry Insights

One Atmosphere awarded 2013 National Defence Innovation Award

Wrays client, One Atmosphere, has been awarded Maritime Australia Limited’s 2013 National Defence Innovation Award for its Pegasus system. The award was presented to One Atmosphere’s Managing Director, Mr Tim Lyons at an awards ceremony at Pacific 2013, attended by Australia’s Minister for Defence, the Hon. Senator David Johnston. Pegasus addresses the aspects associated with a helicopter crash in water …

WraysUncategorised