This week, from Monday 19 May to Sunday 25 May 2025, Australians are encouraged to support local makers and growers during Australian Made Week. Now in its fifth year, the campaign highlights the importance of choosing products that carry the iconic green-and-gold Australian Made, Australian Grown (AMAG) logo. Wrays is a trusted partner of Australian Made Campaign Limited, proudly protecting this iconic Australian trade mark. We take this opportunity to have a look at what’s behind the green and gold.
The Significance of the AMAG Logo
The AMAG logo is Australia’s only registered country-of-origin certification trademark, signifying that a product is genuinely Australian. To display the logo, products must meet strict criteria set by Australian Made Campaign Limited (AMCL), ensuring authenticity and quality. The logo must be accompanied by one of five descriptors: ‘Australian Made’, ‘Australian Grown’, ‘Product of Australia’, ‘Australian Seafood’, or ‘Australian’ (for export use only).
With over 4,500 businesses licensed to use the AMAG logo on approximately 20,000 products, the symbol is a trusted guide for consumers seeking to support local industries.
‘Go for Gold’ with Ariarne Titmus
Olympic swimming champion Ariarne Titmus OAM is the ambassador for this year’s Australian Made Week. Titmus encourages Australians to ‘Go for Gold’ by choosing products bearing the AMAG logo, emphasising the role of local producers in the nation’s economy and identity.
The Impact of Buying Australian Made
Supporting Australian-made products has tangible benefits. Research indicates that if every household spent an additional $10 per week on Australian Made products, it would inject $5.6 billion into the economy and create approximately 10,000 new jobs.
Consumer sentiment reflects this support:
- 99% of Australians recognise the AMAG logo.
- 91% desire more Australian-made products.
- 77% are willing to pay a premium for locally made goods.
These figures underscore the value Australians place on homegrown products and the positive impact of their purchasing choices.
How to Participate in Australian Made Week
- Buy Australian Made: Choose products with the AMAG logo to support local businesses.
- Verify Authenticity: Look for the green-and-gold kangaroo logo to ensure products are genuinely Australian.
- Spread the Word: Share your support on social media using the hashtag #AustralianMadeWeek.
- Join the Aussie Made Club: Stay informed about Australian Made products and promotions by joining the Aussie Made Club.
For more information and to explore a directory of Australian Made products, visit australianmade.com.au
Let’s celebrate the ingenuity and dedication of Australia’s makers and growers by choosing Australian Made this week and beyond.