Michael advises organisations to leverage IP portfolio insights to inform strategy, investment, and long-term growth.
I work with organisations from early-stage ventures through to ASX-listed companies to build decision-ready IP portfolios that support growth, investment, and competitive advantage. I bring more than a decade of experience across commercialisation, industry development, and strategic advisory, and partner with founders, technical teams, and business leaders to bring clarity to complex innovation environments, ensuring IP is developed with clear commercial intent and aligned to broader business strategy.
Within Wrays’ Management and Strategic Services team, I support clients to prioritise innovation investment, strengthen portfolio governance, and connect technology development with commercial decision-making. My background spans IP management consulting, investment-focused commercial analysis, policy and strategic planning, enabling me to bridge technical innovation with business outcomes and help organisations move beyond passive IP protection toward active IP management.
I bring an evidence-based, execution-focused consulting approach, combining strategic advisory with practical delivery. I help clients improve visibility across their IP assets, sharpen portfolio priorities, and translate innovation into tangible enterprise value across local, national, and international markets.
At its core, my work is about ensuring IP is treated as a core business asset, enabling better decisions, stronger competitive positioning, and sustainable long-term growth.
Industry Areas
- Commercialisation and Technology
- Start-up and Scale-up Development
- Industrial and Manufacturing
- Resources, Mining, Oil and Gas
- Sustainable Energy Technology
- Life Sciences
- Government